Senior Insights & Data Consultant & Data Scientist. Capgemini
Anda heads up a team of data analysts, data scientists and data engineers delivering large-scale solutions for a global Consumer Goods client. Anda has 5 years of Data Analysis and Data Science experience within areas of Marketing, Media and Advertising. She specialises in working with consumer data and applies creative problem-solving and data storytelling to deliver desired outcomes.
Anda graduated with a first-class degree in Psychology from University of Essex in 2015 and started her career at Reprise Digital, part of IPG Mediabrands group as a Social Media Data Analyst supporting a variety of high-profile clients in their digital strategies. During this time, Anda decided to take an introductory course in programming which ultimately sparked her shift to use data science techniques to analyse human conversations at scale.
Anda is self-taught in data science and programming, and together with her natural curiosity in human behaviour, she is able to evoke compelling Data Storytelling in her work to drive action and impact, using the skills she developed. Her work has won the MRS New Consumer Insight award for her client and she is regularly recognised for her excellence in delivery.